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The Importance of Customers to Your Business = MARKETING What is Marketing? Marketing is based on the importance of customers to a business and has two important principles: 1. All company policies and activities should be directed toward satisfying customer needs. 2. Profitable sales volume is more important than maximum sales volume. To best use these principles, a small business should: Determine the needs of their customers through market research Analyze their competitive advantages to develop a market strategy Select specific markets to serve by target marketing Determine how to satisfy customer needs by identifying a market mix. So far - so good. Thanks for reading. Suzie Have you Read My Food Blog ? Posted: Tuesday 1st February 2005, 12:18 AM

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