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How Do I Do Market Research Suzie?
Great question with a fairly easy answer!

Without being aware of it, most business owners do market research every day. Analyzing returned items, asking former customers why they've switched, and looking at competitor's prices are all examples of such research.

Formal marketing research simply makes this familiar process orderly. It provides a framework to organize market information.

Tomorrow:
Defining Marketing Problems and Opportunities.
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Suzie's Blogs
Posted: Saturday 5th February 2005, 12:52 AM
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