Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Defining Marketing Problems and Opportunities The market research process begins with identifying and defining the problems and opportunities that exist for your business, such as: Launching a new product or service. Low awareness of your company and its products or services. Low utilization of your company's products or services. (The market is familiar with your company, but still is not doing business with you.) A poor company image and reputation. Problems with distribution, your goods and services are not reaching the buying public in a timely manner. Not too hard right? I'm almost caught up on all of the emails you've sent. Thanks much and see you here tomorrow. Suzie Suzie's Family Of Blogs Posted: Sunday 6th February 2005, 12:31 AM

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