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Setting Objectives, Budget and Timetables for Your Business ( part 1 )With a marketing problem or opportunity defined, the next step is to set objectives for your market research operations. Your objective might be to explore the nature of a problem so you further define it. Or perhaps it is to determine how many people will buy your product packaged in a certain way and offered at a certain price. Your objective might even be to test possible cause and effect relationships. For example, if you lower your price by 10 percent, what increased sales volume should you expect? What impact will this strategy have on your profit? See you here tomorrow for part 2. Suzie Suzie's Business Startups Informational WeBlog Posted: Monday 7th 1:14 AM |