Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Define the Problem or Opportunity for Your Business Venture The first step of the research process, defining the problem or opportunity, is often overlooked - but it is crucial. The root cause of the problem is harder to identify than its obvious manifestations; for example, a decline in sales is a problem, but its underlying cause is what must be corrected. To define the problem, list every factor that may have influenced it, then eliminate any that cannot be measured. Examine this list while conducting research to see if any factors ought to be added, but don't let it unduly influence data collection. Hope that helps and I shall see you here tomorrow. Suzie Posted: Thursday 17th February 2005, 12:13 AM

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