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More Marketing Research help - Secondary Research DataWerll quite an ear full of information. Don't be afraid to re-read it. There is alot to grasp at first, but once you begin to feel comforatble with all of this info it becomes almost second nature. OK, secondary research data. Secondary research exploits published sources like surveys, books, and magazines, applying or rearranging the information in them to bear on the problem or opportunity at hand. A tire sales business owner might guess that present retail sales of tires is strongly correlated with sales of new cars three years ago. To test this idea, it's easy to compare new car sales records with replacement tire sales three years later. Done over a range of recent years, this should prove or disprove the hypothesis and help marketing efforts tremendously. Localized figures tend to provide better information as local conditions might buck national trends. Newspapers and other local media are often quite helpful. There are many sources of secondary research material. It can be found in libraries, colleges, trade and general business publications, and newspapers. Trade associations and government agencies are rich sources of information - GALES' Directory is available at any public library. Hope you find this usefull. Suzie Suzie's Business Blog Posted: Sunday 20th 12:52 AM |