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Primary Research in Marketing Primary research can be as simple as asking customers or suppliers how they feel about a business or as complex as surveys conducted by professional marketing research firms. Direct mail questionnaires, telephone surveys, experiments, panel studies, test marketing, and behavior observation are all examples of primary research. Primary research is often divided into reactive and non-reactive research. Non-reactive primary research observes how real people behave in real market situations without influencing that behavior even accidentally. Reactive research, including surveys, interviews, and questionnaires, is best left to marketing professionals, as they can usually get more objective and sophisticated results. Those who can't afford high-priced marketing research services should consider asking nearby college or university business schools for help. Have yourselves a wonderful day! Valentine's day is fast approasching. Need Flowers and Such? Flowers and Gifts for Your Honey See you here tomorrow. Suzie Posted: Monday 21st February 2005, 1:03 AM

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