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Target Marketing - Common Characteristics It's important to remember that the focus of marketing is people. If you're concentrating your efforts on your product or profit only, you'll miss the mark. The term target market is used because that market– that group of people–is the "bull's eye" at which you aim all your marketing efforts. So, don't forget that a market is people... People with common characteristics that set them apart as a group. The more statistics you have about a target market, the more precisely you can develop your marketing strategy. Tomorrow we'll define some of those targets. See you here. Suzie Suzie's Business Startups Blog Posted: Tuesday 22nd February 2005, 3:41 AM

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