Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Type of Market Segment + Shared Group Characteristics Here are 6 different marketing segments Demographic Segment: Measurable statistics such as age, income, occupation, etc. Psychographic Segment: Lifestyle preferences such as music lovers, city or urban dwellers, etc. Use-based Segment: Frequency of usage such as recreational drinking, traveling, etc Benefit Segment: Desire to obtain the same product benefits such as luxury, thriftiness, comfort from food, etc Geographic Segment: Location such as home address, business address, etc. Thanks for taking the time to read my blog. Suzie Posted: Wednesday 23rd February 2005, 12:33 AM

Back to the Business Startups Advice Blog