Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Here are Examples of Target Segments yesterday, I posted information concerning market segments. Today, I'll expand just a bit. Women business owners between the ages of 25 and 60 earning more than $25,000 annually form a demographic segment. People who drive compact cars due to their fuel efficiency form a benefit segment. Be careful not to confuse a geographic market segment with a place. The market is the people who live in the sunbelt area, not the sunbelt area. This is a common mistake made by business owners that causes them to lose a marketing focus on their customers. Suzie Suzie's Business Startups Informational WeBlog Posted: Thursday 24th February 2005, 12:34 AM

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