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Here are Examples of Target Segments

yesterday, I posted information concerning market segments. Today, I'll expand just a bit.

Women business owners between the ages of 25 and 60 earning more than $25,000 annually form a demographic segment.

People who drive compact cars due to their fuel efficiency form a benefit segment.

Be careful not to confuse a geographic market segment with a place. The market is the people who live in the sunbelt area, not the sunbelt area.

This is a common mistake made by business owners that causes them to lose a marketing focus on their customers.

Suzie
Suzie's Business Startups Informational WeBlog
Posted: Thursday 24th 12:34 AM
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