Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

More Target marketing Tips - Four Key Components Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments - target marketing - gets the most return from small investments. There are two methods used to segment a market: 1. Geographical segmentation - Specializing in serving the needs of customers in a particular geographical area. For example, a neighborhood convenience store may send advertisements only to people living within one-half mile of the store. 2. Customer segmentation - Identifying those people most likely to buy the product or service and targeting those groups. Managing the Market Mix Every marketing program contains four key components: Products and Services Promotion Distribution Pricing These are combined into an overall marketing program Nice to have you here at the business blog. Suzie Posted: Saturday 26th February 2005, 12:24 AM

Back to the Business Startups Advice Blog