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More Target marketing Tips - Four Key Components
Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments - target marketing - gets the most return from small investments. There are two methods used to segment a market:

1. Geographical segmentation - Specializing in serving the needs of customers in a particular geographical area. For example, a neighborhood convenience store send advertisements only to people living within one-half mile of the store.
2. Customer segmentation - Identifying those people most likely to buy the product or service and targeting those groups.
Managing the Market Mix

Every marketing program contains four key components:

Products and Services
Promotion
Distribution
Pricing
These are combined into an overall marketing program

Nice to have you here at the business blog.
Suzie
Posted: Saturday 26th 12:24 AM
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