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Evaluation of Your Business Marketing PerformanceAfter implementing a marketing program, entrepreneurs must evaluate its performance. Every program should have performance standards to compare with actual results. Researching industry norms and past performance will help to develop appropriate standards. Entrepreneurs should audit their company's performance at least quarterly. The key questions are: 1. Is the company doing all it can to be customer-oriented? 2. Do employees ensure the customers are satisfied and leave wanting to come back? 3. Is it easy for the customer to find what he or she wants at a competitive price? Thanks for stopping by. Suzie Suzie's Business WebLog Posted: Monday 28th 12:34 AM |