Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Marketing Plans - A Critical Key to the Success of Your Business Health A sound marketing plan is key to the success of your business. It should include your market research, your location, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising, and promotion. "You're in business to serve a customer need," says Derek Hansen, founder of American Capital Access. "If you're not sensitive to customers, don't know who your customers are, how to reach them and, most of all, what will convince them to buy your product or service, get help." Effective marketing, planning and promotion begins with current information about the marketplace. Visit your local library, talk to customers, study the advertising of other businesses in your community, and consult with any relevant industry associations. This interactive tool will help you assess your marketing strengths and weaknesses. Tomorrow we'll begin to highlight what those definitions are. Till then. Have a terrific day. Suzie Suzie's Educational Blogs Posted: Friday 4th March 2005, 12:10 AM

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