Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Defining Your Customers - Who Will Do Business With Me? Your current customer base: age, sex, income, neighborhood How your customers learn about your product or service - advertising, direct mail, word of mouth, Yellow Pages Patterns or habits your customers and potential customers share - where they shop, what they read, watch, listen to Qualities your customers value most about your product or service - selection, convenience, service, reliability, availability, affordability Qualities your customers like least about your product or service - can they be adjusted to serve your customers better? Prospective customers whom you aren't currently reaching. So much more to come. Stay tuned. Until tomorrow. Suzie's Blogs Posted: Sunday 6th March 2005, 12:02 AM

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