Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Define your Plan and Business Budget - Promotional Objectives Defining your plan and budget: Previous marketing methods you have used to communicate to your customers Methods that have been most effective Cost compared to sales Cost per customer Possible future marketing methods to attract new customers Percentage of profits you can allocate to your marketing campaign Marketing tools you can implement within your budget - newspaper, magazine or Yellow Pages advertising; radio or television advertising; direct mail; tele-marketing; public relations activities such as community involvement, sponsorship or press releases Methods of testing your marketing ideas Methods for measuring results of your marketing campaign The marketing tool you can implement immediately. The final component in your marketing plan should be your overall promotional objectives: Communicating your message, create an awareness of your product or service, motivate customers to buy and increase sales, or other specific targets. Objectives make it easier to design an effective campaign and help you keep that campaign on the right track. Once you have defined your objectives, it is easier to choose the method that will be most effective. WOW, that's quite a page full. Re-read if you need to and print it out. Looking for previous posts? See the right column AND for the oldest posts - Go To The Archives Lots to learn. See you tomorrow. Suzie Posted: Monday 7th March 2005, 12:18 AM

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