Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

The Executive Summary - Mission Statements ( Part 1 ) The Executive Summary section of your marketing plan allows you to introduce your company and explain the major points of your plan "in a nutshell." A number of people lack the time and interest to read your entire marketing plan; nonetheless, they need to be "on board." The Executive Summary is for them. You'll need to write it after the other sections have been written, since it's a summary of their major points. Some of the key points to cover are listed below: 1. Introduce your company by briefly describing the nature of your business and the products or services you offer. If your business is already in operation, state how long you've been in business and how long you've been at your current location. Describe your business activities including sales and customers. Highlight your accomplishments and successes. If your business is not yet in operation, describe the experience and training you have that qualifies you to operate this type of business. Include similar information for business partners or key managers of the company. More coming tomorrow. See you right here. Suzie Posted: Tuesday 8th March 2005, 12:09 AM

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