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A Snapshot of Your Current Situation - Your Business Location
Describe your current or planned business location.

If you do not yet have a business location, name areas or properties under consideration and the criteria you will use in selecting a location.

Consider customer proximity, parking availability, accessibility by public transportation employee availability, inventory storage and movement, compliance with federal, state and local laws and codes (such as those for zoning, safety or health), security, and site expansion potential.


List any negative aspects of your location that would affect sales (such as a lack of sufficient parking) and try to list solutions for such problems. Remember that no location is perfect– try to turn every negative around and make it work for you.


Describe any plans for the future expansion of your business. Do you intend to move? Will you offer additional goods or services as you grow? Will you hire employees?


If you offer or plan to offer a service or product in a manner that does not require customers to visit a location, include a description of how you and your customers will meet or interact– how services and products will be exchanged.

This may be the case if your product is a consulting service you provide from home or at a client location. Also, if your products are offered through catalog sales or on the Internet, you would describe how your services and/or products would be exchanged with customers.

Tomorrow we'll cover:
YOUR Target Market Description.
Thanks for reading.
Nice to see you here.
Suzie
Suzie's Weblog for Business

Posted: Thursday 10th March 2005, 1:15 AM
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