Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Advertising's Two Important Virtues You have complete control. !! (1) Unlike public relations efforts, you determine exactly where, when and how often your message will appear, how it will look, and what it will say. You can target your audience more readily and aim at very specific geographic areas. (2) You can be consistent, presenting your company's image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company, like McDonald's golden arches. Customers will recognize you quickly and easily - in ads, mailers, packaging or signs - if you present yourself consistently. Have a terrific day! More Business related articles? Business Networking Tips Bye for now. Suzie Posted: Monday 14th March 2005, 12:50 AM

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