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Drawbacks of Advertising - What Are They Suzie? hello everyone. It's a lovely day. here. I hope it is for you too. Drawbacks of advertsing? Well..... It takes planning. Advertising works best and costs least when planned and prepared in advance. For example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can save money by preparing a number of ads at once. It takes time and persistence. The effectiveness of your advertising improves gradually over time, because customers don't see every one of your ads. You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing pay off. Tomorrow: Getting ready to advertise. See you here. Suzie Posted: Tuesday 15th March 2005, 12:20 AM

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