Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Staying Informed with Pertinant Information Hi all, Time to arm yourself! No, not like that. Arm yourself with information as you prepare to create your advertising strategies. Arming Yourself with Information::: What do you know about your industry, market and audience? There are many sources of information to help you keep in touch with industry, market and buying trends without conducting expensive market research. Examples include U.S. Government materials from the Census Bureau and Department of Commerce. Public, business or university libraries are also a good option, as are industry associations, trade publications and professional organizations. You can quickly and easily learn more about your customers by simply asking them about themselves, their buying preferences and media habits. Another, more expensive, alternative is to hire a professional market research firm to conduct your research. It's great to have you reading my blog! See you here tomorrow. Suzie Suzie's Business Startups Informational Blog Posted: Friday 18th March 2005, 1:16 AM

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