Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Evaluating Media Choices - YES - Build your Plan! Your next step is to select the advertising vehicles you will use to carry your message, and establish an advertising schedule. In most cases, knowing your audience will help you choose the media that will deliver your sales message most effectively. Use as many of the tools as are appropriate and affordable. You can stretch your media budget by taking advantage of co-op advertising programs offered by manufacturers. Although programs vary, generally the manufacturer will pay for a portion of media space and time costs, or mailer production charges, up to a fixed amount per year. The total amount contributed is usually based on the quantity of merchandise you purchase. When developing your advertising schedule, be sure to take advantage of any special editorial or promotional coverage planned in the media you select. Newspapers, for example, often run special sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines also often focus on specific themes in each issue. I hope that helps in your advertising efforts. See you here tomorrow. Looking for Food information and Healthy Tips ? Eating Well Food Blog Suzie Posted: Saturday 19th March 2005, 1:16 AM

Back to the Business Startups Advice Blog