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Advertising Like an Owner BUT Thinking Like Buyer Think Like A Buyer If you're like most small businesses, you receive frequent calls and visits from advertising representatives, all with convincing stories. It can be confusing to try to compare and weigh the advantages they cite. So to decide if a particular advertising option is right for you, think the way a buyer does. Think like a buyer, or potential buyer, to assess which media or publications connect you with the greatest concentration of people you're trying to reach. Examine not only demographics and geographics, but also programming or editorial style. Is your target market likely to watch this TV channel, listen to this radio station, or read this magazine or newspaper? Are they likely to trust and respond to the advertising they find there? Does the medium or publication cover the geographic area where your likely customers are located, without including so broad a region that you're paying mostly for exposure you don't need? Take the time to watch, listen and read for yourself. Know your media firsthand, and get a feel for who their audiences are. Suzie Suzie's Business Startups Informational Blog Need some humor today? Make me laugh Articles Posted: Monday 21st March 2005, 1:16 AM

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