Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

YOUR Unique Selling Proposition Hi everyone. How is it going for you today? Thanks for all of the nice emails. I've enjoyed reading them and as always, I try to answer you within a day or so. Continuing on with posts concerning your advertising and strategies: think like a buyer to figure out what would make people buy from you, rather than from companies selling either the same products and services, or different ones that provide the same psychological benefit as yours. In short, arrive at what's called your "Unique Selling Proposition," or U.S.P. -- the unique or special benefit to customers that sets you apart from the competition. Your U.S.P. tells people the specific advantage they receive if they buy from you. So instead of saying you have the largest inventory in the country, put it in customers' terms: they get the unbeatable convenience of 500 models to choose from and next-day delivery. That's your U.S.P. Tomorrow: Six Essentials Of A Successful Ad Program Thanks for taking the time to read my business blog. take care. Suzie Suzie's Business Blog Posted: Tuesday 22nd March 2005, 12:57 AM

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