Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Essentials Of A Successful Ad Program ( Part One ) Hi, There are 6 essentials to making your advertising program a success. today we'll cover 2 of them. 1. Do your homework. Start compiling your own ad file. Collect ads you like, to give you ideas, as well as ads run by your competitors, so you can monitor what they're doing. Read books on advertising, including anthologies of the best ads of the year, how-to's by advertising greats. 2. "Sell the sizzle, not the steak." The old rule about selling products based on the benefits and excitement they provide has proved true time and time again. So focus on your U.S.P. -- and on those intangibles that motivate human behavior and generate sales. This rule does not apply to Yellow Pages ads, which do sell steak, but it remains the essence of all other advertising you do. Have yourselves a wonderful day! Suzie's Business Weblog Posted: Wednesday 23rd March 2005, 12:08 AM

Back to the Business Startups Advice Blog