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Essentials Of A Successful Ad Program ( Part two ) Hi, There are 6 essentials to making your advertising program a success. Today we'll cover numbers 3 and 4. 3. Stick to your own image and personality. Stay with the basics of who you are. Make sure that the personality and image projected in all your advertising ring true. 4. Work as a team with your ad rep or ad agency. The best advertising results from a synergy of your expertise in your business and your ad specialists' expertise in advertising. Carefully explain your product, market and goals, and let the ad people go from there to develop their ideas. Advertising is a give-and-take process, and both sides need to communicate and work together, without dictating, until the outcome feels right. I hope you've enjoyed this series of marketing posts so far. Assorted Educational Articles - FREE Suzie's Business Weblog Posted: Thursday 24th March 2005, 12:28 AM

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