Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

What Is In An Ad Suzie ? Hello to you all. Well, essentially there are four parts. Read On! Print ads generally have four written parts -- headline, support copy, call to action, and company name -- plus a visual. Visuals are usually more important than copy because they're more effective in attracting readers' attention and can instantly present your product or service in a dramatic and motivating way. Unless you're commissioning your own original artwork or photography, the visuals you'll use will probably be either drawings and photographs from your suppliers, or non-copyrighted artwork (clip art) found in clip-art books and scrap-art computer programs. So choose the strongest visual among them -- the one that best draws the eye and explains what you're selling -- and move on to copy. Tomorrow, headlines. See you right here. Suzie's Business Blog for Startups and Seasoned pros. Posted: Saturday 26th March 2005, 1:16 AM

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