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Your Advertsing Headline The Prominent Piece of Ad Copy

The most prominent piece of copy -- your headline -- must not only work with your visual, amplifying its meaning, but also attract attention with a word, phrase or sentence announcing a benefit that appeals to your target market.

One expert wrote that a headline is that final, mind-changing, sales-clinching comment you'd make when leaving the office of a prospect who, until then, had responded with nothing but negatives. Others point to the enduring effectiveness of the standard headlines "Sale," "Free" and "Buy now and save." Collect ideas that are right for you from your salespeople, from the ads in your file, and from advertising books.

And remember it is not so much the words, but the ideas they express, that sell; determine your message, then find words to convey it.

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Suzie
Suzie's Business Startups Weblog
Posted: Sunday 27th 1:09 AM
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