Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ...

Eye catching, Easy To Read Ads Well, we've discussed creating, what we feel is the perfect ad. It's been alot of work and now it's all coming together. Right? The next step is to combine all these visual and copy elements into an eye-catching, easy-to-read ad formatted to the dimensions stipulated by the publication. It's best to study the ads in that publication in advance, and consider what your ad might look like in order to stand out on the page. Experiment with different layout ideas rendered in thumbnail sketches, and then fine-tune your ad to fit the layout you prefer. Obviously, it's highly advisable if not imperative, when you're doing ads in-house, that the person composing your ad has design experience. Not only is skill required to make an ad look right, but the quality of your ad must compete favorably with others appearing in the publication. It's also a good idea to prepare your ad well ahead of the deadline. This way, you can put it aside for a few days and then review the ad with a fresh perspective while there's still time to make revisions. As a final check, lay your ad on a page of the publication where it will appear and make sure it stands out from the articles and other ads on the page. Tomorrow, Avoiding pitfalls. See you back here. Suzie Posted: Tuesday 29th March 2005, 1:17 AM

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