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Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
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Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
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Hi all. How is everything in your world? More advertsing talk. Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can be more artistic than motivational, obscuring the sales message. If over-written, they can become over-subtle or over-cute. Certainly, some of the best ads ever created are clever and visually arresting; but good ads must also sell. Similarly, selling points may over-promise. Use "largest," "best" and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive. In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. And get outside opinions on your new advertising concepts to be certain they carry the personality and message you intend. See you here tomorrow. Suzie Suzie's Business Blog for Startups and Seasoned Pros. Posted: Wednesday 30th March 2005, 1:17 AM |