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Using Other Promotional Avenues Hi, Advertising extends beyond the media described above. Other options include imprinting your company name and graphic identity on pens, paper, clocks, calendars and other giveaway items for your customers. Put your message on billboards, inside buses and subways, on vehicle and building signs, on point-of-sale displays and shopping bags. You might co-sponsor events with nonprofit organizations and advertise your participation; attend or display at consumer or business trade shows; create tie-in promotions with allied businesses; distribute newsletters; conduct seminars; undertake contests or sweepstakes; send advertising flyers along with billing statements; use telemarketing to generate leads for salespeople; or develop sales kits with brochures, product samples, or application ideas. The number of promotional tools used to deliver your message and repeat your name is limited only by your imagination your budget. I hope all of these tips have helped you along the way. Thanks for tuning in. Beginning tomorrow: Other promotional tips for your successful business venture. Have a terrific day! Suzie Suzie's Business Blog Visit my Food Blog? It's easy and educational! Food Blog - Eating Well and Staying Safe Posted: Sunday 3rd April 2005, 1:17 AM

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