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Marketing Your Business * Contests !
1. CONTESTS.

As one example, a cookware store decided to sponsor cooking contests. After sending out a press release announcing a competition for the best cookie or chocolate cake, a mailing went out to the store+s customers soliciting en- tries.

Food editors, professional chefs and cooking teachers were invited to be judges. Both the winners and the winning recipes were publicized.

Essay and design contests are also possibilities, such as a furniture store establishing a prize for student furniture design. Pie eating, pancake flipping, oyster shucking and grape stomping contests make sense for restaurants.

Dentists ( for example ) can hold smile contests, while video rental stores can stage movie trivia quizzes.


I hope you've enjoyed my blog so far.
Have yourselves a wonderful day!
Suzie
Posted: Tuesday 5th April 2005, 2:01 AM
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