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Marketing Your Business * Holding Seminars !
4. SEMINARS. Often more appropriate for business- to-business marketing, seminars are the commercial side of demonstrations. If you hold a seminar, follow these rules for success:

* Schedule the event at a time convenient to most attendees.
* Be specific in the invitation about when the event begins and ends, who will be there, and what the agenda is.
* Follow up the invitations with personal phone calls.
* Charge for the seminar to give it a higher perceived value.
* Follow up after the event to get people's re- actions.

Suzie
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Posted: Friday 8th April 2005, 12:44 AM
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