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Marketing Your Business * Giving Bonuses !I've been posting many marketing ideas for your company's promotion efforts. todat is numbers 8 and 9. 8. BONUSES. If you have a restaurant, give away a glass of wine with dinner to introduce a new menu. If you sell to retailers, give them a display fixture with the order of a gross. If you sell office supplies, give away a new pen with a size- able purchase. If you+re in the cosmetics business, offer customers a free sample blusher when they buy mascara and lipstick. 9. COUPONS. For best results, the price break should be significant - at least 15 percent. This is one of the least expensive ways to de- velop new trade, and an excellent tool for eval- uating advertising. However, one theory holds that coupons draw people who only buy discount and never become regular customers. So be sure to monitor the results. Looking for Travel information and Tourism info ? See my Travel Abroad Hints and Tips Blog. Suzie's Travel Blog Thanks for reading. Suzie Posted: Monday 11th 12:15 AM |