|
|
Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
|
|
|
Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
|
Here's number 11 of 16 ways you may with to market your business and perhaps some of them you haven't thought of yet. ( Everybody loves a taste test ) 11. SAMPLES. No matter what you do to promote your business, giving potential customers a sam- ple is an excellent way to attract attention and make a positive impression. In many cases, it makes just as much sense to spend your marketing and advertising dollars on giving out your own products instead of buying advertisements - especially if cash is tight. The key is to give samples to the audience you want to reach, i.e., software packages to computer user groups, or nutritious snacks to health-oriented consumers. In the food arena, where one taste is worth a thousand words, firms now exist that test market new products for large and small companies alike through in-store demonstrations. A good demonstration company not only keeps track of how much of your product was given away, but also submits detailed reports on what people said about the product and how much of it was purchased. See you here tomorrow. Have a terrific day! Suzie Posted: Wednesday 13th April 2005, 1:25 AM |