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Marketing Your Business * Customer Appreciation and Special Benefits ! 14. SPECIAL BENEFITS, RATES OR NOTICES. Smart organizations go out of their way to make cus- tomers feel important and appreciated. Frequent flyer clubs are the most pervasive example of loyalty-building benefits for customers only, now adapted by many kinds of businesses. Most software companies sell program updates to customers at discounted prices. And advance notices about sales or other changes or opportunities can help cement customer ties and loyalty. Thanks for stopping by. Suzie Suzie's Business Startups Informational Blog See my Food Blog * Eating Safely Posted: Friday 15th April 2005, 2:27 AM

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