|
|
Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
|
|
|
Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
|
I'm about to begin a small series of posts about emarketing and how these ideas very well may help your business marketing efforts and bottom line. Hope everything is well for all of you. E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from five to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range. One of the benefits of email marketing is the demographic information that customers provide when signing up for your email newsletter. Discovering who your customers really are – age, gender, income and special interests, for example – can help you target your products and services to their needs. Tomorrow: Points to consider when creating your email newsletter. See you back here at the business blog. More business articles? Business Education + Networking Tips Thanks for reading, Suzie Posted: Monday 18th April 2005, 12:06 AM |