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Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
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Starting Your Own Business ? Hints & Tips Entrepreneurial Advice Suzie's Blogs ... |
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Response rates for HTML newsletters are generally far higher than plain text, and graphics and colors tend to make the publications look far more professional. The downside is that HTML email is slower to download, and some email providers may screen out HTML email. Provide incentive to subscribe: Advertise the benefits of receiving your newsletter to get customers to sign up for your newsletter, such as helpful tips, informative content or early notification of special offers or campaigns. Don't just sell: Many studies suggest that email newsletters are read far more carefully when they offer information that is useful to the customers' lives rather than merely selling products and services. Helpful tips, engaging content and humor are often expected to accompany email newsletters. Limit questions: As each demographic question you ask may reduce the number of customers signing up, it's best to limit the amount of information you solicit or give customers the option of skipping the questionnaire. Best wishes in all of your marketing efforts. Suzie Suzie's Family of Educational Blogs Hungry for food information? Jump over to my Food Blog Posted: Tuesday 19th April 2005, 12:33 AM |